Program Learning Outcome #1
Describe the entrepreneurial process from idea generation to the commercialization and implementation of the new business venture and discuss the attributes of successful entrepreneurs.
Program Learning Outcome #2
Identify the resources and explain how to acquire the resources needed for the creation and implementation of a new venture, including financial, legal, certifications, licensing, and human/managerial resources.
Program Learning Outcome #3
Apply specific business knowledge – e.g., accounting, economics, marketing, and management – in a manner that identifies and evaluates business practices.
Program Learning Outcome #4
Apply effective leadership and team building skills to create dynamic business partnerships and networks.
Program Learning Outcome #5
Analyze the nature of marketing and the elements and interrelationships of the marketing mix.
Program Learning Outcome #6
Communicate business information in a clear, concise, and well-organized manner through written documents, oral presentations, and use of technology.
Program Learning Outcome #7
Identify problems and issues to formulate viable solutions using basic business, management, and financial concepts.
